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For the past 15 years, Lucien Moons International Business Accelerator has been engaged as an independent counsultant, focusing on marketing planning, product positioning and tactical program management and implementation. Lucien Moons International Business Accelerator has worked in advertising, marketing and product promotions for several leading European firms. Lucien Moons International Business Accelerator has taken a leadership role in coaching medium and large companies to develop award winning integrated marketing strategies and programs, employing traditional and electronic marketing media, to sell to "corporate West and Eastern Europe".

Lucien Moons, Cepac Promotion 1982
Win Win Marketing S.A.

Extract of referral list and some accomplishment:
Scitexvision Europe SA
Marketing consultant since October 2000 Business development of a distribution network for large format Digital printers scitexvision, and consumables, in Russia, Ukraine, Poland, Balkan countries, Turkey, Greece, Spain, Portugal. High visibility in Czech Republic and Slovak Republic.
 
Olivetti Personal computer
Transition Marketing & Communication Manager with the mission of implementing Olivetti 1996 full indirect channel communication strategy and channel sales programs for the Benelux. (Budget, internal and external communication responsibility.
 
Olivetti Direct
Transition Manager with the responsibility to reorganize and grow the direct sales division for the volume sales of plastic software license (Microsoft etc) and supplies for the top 1000 companies, the Banking and government sectors in Belux. Implementation of the customer/partner deployment program.
 
Allied Telesyn International
Sales and Marketing Business accelerator alliedtelesyn France Benelux, network product manufacturer. Coordinating sales and marketing activities, ie large end-user lead generation programs for resellers pull, resellers and system integrators motivation programs (Getronics, Unysis, NCR, Transtech....) push; ISP,Telco lobbying, Distributor support program, logistic and tech support. (Anixter, C 2000, Conectis, KPN, Azlan, Metrologie....) Business development of the sales force in Benelux (home office organization). Opening of new distributors. Managing international accounts (Anixter, Getronics...)
 
Amdahl
(IBM compatible mainframe and upper case tool). Creation and implementation of Direct Marketing tools and programs to help increase prospects acquisition to sell Amdahl case tools offering.
 
Phormion
(Tree-KSI holding). From march 1997 till January 1999 when the holding is sold to KSI, Business development Manager organizing the international sales for the Belgian holding active in implementation projects for It and SAP. (Finance, Sales & Distribution, Manufacturing, Logistic, Human resources, basis) New business Lab, for “body shopping”, South Africa new training programs.
 
Ernst & Young
Transition Manager helping the sales of their “Icase” European distribution network in order to refocus on their core business.
 
KnowledgeWare
Creation and implementation of Direct Marketing tools and programs to help increase prospects acquisition to sell case tools.
Implementation of a contact and sales tracking system.
 
NCR
(European Group). Feasibility and Business plan set up for ATT/NCR in order to analyze the viability to implement a pan-European sales organization to sell software to the mobile user and be the base of an electronic software distribution business for the market of the Pen-PC.
 
NCR/OTC 
Strategic planning and business planning for a Pan-European NCR/OTC organization in order to spin off their manufacturing and logistic software production centers, for PC and UNIX products.
Joint venture analysis with the US based company the “Programmer shop”

Design and distribution of strategic sales course under Knowledgeware Europe “HOW TO SELL TO CORPORATE EUROPE?)
Affiliations
Top Management
Top Management
The Euromarketing Research Center
The Euromarketing Research Center

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